Friday, March 31, 2017
It is not an exaggeration to say that we are living in the age of mobile and the next 5 years are going to be shaped by the advances in mobile technology. When you consider that there are almost as many cell phones (6.8 billion) in the world as there are people (7 billion) it would be foolish for any business owner to not have a strategy that focuses on taking advantage of mobile technology. The startups such as Uber are fully taking advantage of all the functionality cell phone has to offer to provide a seamless user experience and in the process has become one of the most valuable startups in the world worth $50 Billion!
Mobile technology offers not only added functionality such as maps, tracking and so on to consumers, but it also contributes to the productivity and efficiency to businesses. Companies such as FedEx and UPS are using it to efficiently route drivers and in the process saving millions of dollars in fuel. The savings is not just limited to these large companies. Even small businesses can use it to improve their operation, provide better customer service and increase sales and profit.
Sunday, March 12, 2017
Every small business owner dreams of growing his business to the scale of Wal-Mart or Amazon. The sad truth is that very few of them can make it that big. However, that should not stop you from pursuing your dream and growing your business to the point where you can enjoy comfortable life. The key is to understand your strengths and limitations and use them to your advantage. Based on our dialog with number of small business owners we have come up with five powerful ideas that can help your business grow.
Do Not Underestimate the Power of a Professionally Created Website
You want to have a website that looks professional, is easy to navigate, and has been professionally designed. While many people do not think that this is something that is in their budget, there are definitely affordable options out there. The one thing you need to be sure of is that things are laid out well and that the website can easily be used, even by those who are not very computer literate. Another thing that you want to check on is how well the website loads with a smart phone. This is something else that is important.
Monday, February 27, 2017
On Saturday, November 28th, communities across the nation will be celebrating Small Business Saturday. Falling immediately after Black Friday, and just two days before Cyber Monday, this annual observance has become an integral part of the holiday season’s retail surge.
But is it really important? Or is it just another silly marketing gimmick?
Local businesses are in danger
These days, it’s so simple and fast to jump on Amazon or another ecommerce website and find everything we need for a great price, and even have it shipped right to our door.
And there’s likely a Wal-Mart or a Target within easy driving distance of your community, so one-stop-shopping at discount prices is an admittedly tough draw to ignore.
But where does that leave our small, independent retail stores and restaurants that have lined Main Street, USA for the last two centuries? It’s no exaggeration to say it leaves these Mom and Pop businesses struggling for survival.
It is not an exaggeration to say that we are living in the age of mobile and the next 5 years are going to be shaped by the advances in mo...