It is not an exaggeration to say that we are living in the age of mobile and the next 5 years are going to be shaped by the advances in mobile technology. When you consider that there are almost as many cell phones (6.8 billion) in the world as there are people (7 billion) it would be foolish for any business owner to not have a strategy that focuses on taking advantage of mobile technology. The startups such as Uber are fully taking advantage of all the functionality cell phone has to offer to provide a seamless user experience and in the process has become one of the most valuable startups in the world worth $50 Billion!
Mobile technology offers not only added functionality such as maps, tracking and so on to consumers, but it also contributes to the productivity and efficiency to businesses. Companies such as FedEx and UPS are using it to efficiently route drivers and in the process saving millions of dollars in fuel. The savings is not just limited to these large companies. Even small businesses can use it to improve their operation, provide better customer service and increase sales and profit.
